The latest range features updates on their super-popular Cyd style, some beautiful front-closure longlines and some racy new red numbers. I was lucky enough to get my hands on the Flora set - and I splurged on the pink lacy Cyd set on payday. Both feature their recently introduced underwire (a godsend since my boobs decided to grow another cup size last year, TMI sorry) but still with the soft cups you know and love.
Accompanying the new range is yet another beautiful, softly lit and refreshingly real lookbook - which has come to be their trademark and point of difference in an over-saturated underwear market (not that they have any real competition.) This time round Seon takes centre stage, shot by Rene Vaile and styled by Zara Mirkin.
More from the lookbook after the jump.
Seon shot by Rene Vaile and styled by Zara Mirkin for Lonely Lingerie