Monday, February 17, 2014

New: Lonely Lingerie's "Seon"

Always a highlight of most girls' spending calendar, Lonely Hearts released another Lonely Lingerie collection last week. As mentioned previously, I'm a huge fan of the range and I'm not even exaggerating when I say this is the only under wear I buy - because soft, sexy and vintage-inspired is all I want in life from my lingerie. Not to mention it's all too good to keep totally hidden under clothes - making it the perfect partner for flimsy slip dresses and sheer knits.

The latest range features updates on their super-popular Cyd style, some beautiful front-closure longlines and some racy new red numbers. I was lucky enough to get my hands on the Flora set - and I splurged on the pink lacy Cyd set on payday. Both feature their recently introduced underwire (a godsend since my boobs decided to grow another cup size last year, TMI sorry) but still with the soft cups you know and love.

Accompanying the new range is yet another beautiful, softly lit and refreshingly real lookbook - which has come to be their trademark and point of difference in an over-saturated underwear market (not that they have any real competition.) This time round Seon takes centre stage, shot by Rene Vaile and styled by Zara Mirkin.

More from the lookbook after the jump.

Seon shot by Rene Vaile and styled by Zara Mirkin for Lonely Lingerie

1 comment:

  1. That first picture of the pink set you posted is so great. I love good lingerie but i always end up skimping out and buying clothes instead!