Tuesday, August 6, 2013

Zara's latest campaign is everything you want to be in the next few months.

Compared with some of the over-produced, overt thought campaigns from the big name designer houses, Zara's this season has out-done nearly all of them. Effortless and natural (by we of Chloe-meets-The-Gentlewoman) and featuring Zara's version of all those key fall pieces we've been obsessing over - Louis Vuitton's slip dresses, Celine outerwear, Stella McCartney pinstripes and Chloe Blazers. Sure it's a bastardised, chimera of a collection - but realistically, if you could afford the real thing you wouldn't be shopping at Zara (or would you?) and pinstripes and neglige aren't particularly groundbreaking - although insanely covetable all the same.

But yeah, I'd dress like this all the time - so easy. Yet another case study of the value in a good piece of outerwear.

Also, the hair. Clean and swingy and fresh. Straight but not straightened. On a par with the famous 'Chloe Girl' hair that I will love until the day I die.

Image source: Zara

1 comment:

  1. It's ridiculous how all we here is how Spain is struggling yet Inditex is the world's biggest fashion retailer and Zara is the jewel in it's crown. They're not prolific advertisers cos they don't really need to be, they frequently sell out of styles even after doing second and third runs and they don't care for collaboration or celebrity endorsement. They are just amazing - enough said.