Because especially when it comes to summer, the preppier the better. This watch by relatively new Swedish label Daniel Wellington is part of their range of simple, classic watches that feel just the right about traditional and collegiate. I put it on when I want to feel like I'm going off to "read English" or play tennis and drink Pimms (I hate Pimms) even though I'm probably just going to sit on my bed checking Instagram and trying to think of vaguely witty Twitter comments and not angst about things. So yeah, you are what you wear and at least you will be on time! It's way cooler to check your wrist for the time rather than your iPhone - insouciant and all that.
This is the Classic Oxford ladies watch - all the famous universities are represented. So you can live out those collegiate fantasies even if you're still trying to work out what you wan't to be when you grow up.