Over the weekend Australian label
Gorman opened its very first New Zealand store on Auckland's Nuffield Street. Last week, I had the opportunity to interview designer Lisa Gorman about her range, label history and thoughts on design and print. I also tried on some of my favorite samples from the collection that is currently in stores. Although known for it's unique patterns, I found myself most drawn to the autumnal colours, motif prints and scarves.
Gorman has such a recognisable aesthetic -- has that been something
that was there from the very start or has it evolved with the
business?
I guess it's a lot easier to maintain a brand's aesthetic over 13
years when you're designing for yourself. It seems to come out
naturally without having to over analyse it or explain it because it is
basically my personal aesthetic, not something that is concocted
purely for commercial purposes from trend reports or intense sales data.
In saying this, as the brand has grown I have had more opportunity to
customise my clothing so it's exactly what I want. In the beginning,
the limitations of small runs and stock fabrics can mean that you need
to get creative in a way that allows the brand to kick off. You can't
get exactly what you want easily when you're small, but once the brand
reaches a certain size it's easier to have your own colours, prints
and fabrics produced just as you like. This has allowed the aesthetic to
become more defined I think.
I'm a true believer in sticking to your style, sometimes you're in
fashion and some seasons you're not, but jumping around all over the
place doesn't give your customers faith.
Do you think people have more of a conscience these days with
regards to their wardrobes?
If you're talking about environmentally, then I believe some people
do, a lot of people don't, but it's increasing. If you're talking
about style, then yes I believe a lot more people are conscious of the
way they are dressing because they now have so much choice, and many
are obsessed about individuality and can express this instantly
through their choice of clothing and the way they style themselves.