Tuesday, August 28, 2012

NZFW 2012: Seven questions with Twenty-Seven Names

Twenty-Seven Names are showing at New Zealand Fashion Week again this year alongside Ingrid Starnes at the Blue Sky runway show. I had quick chat with designers Anjali Stewart and Rachel Easting about the collection, their inspirations and a mutual favourite book of ours.

How did putting together the winter collection go? 
We started back in April, so by the time we get to New Zealand Fashion Week it'll feel like it's been along time coming. We've put a lot of effort and thought into this range, hopefully it will show on the runway.

Are there any particular influences, inspirations or music you want to divulge? 
Jeffrey Eugenides book the 'Marriage Plot' was our starting point for inspiration for the collection.

How have you seen the label develop this year? 
I probably can't answer this one, we work so closely on everything it's hard to take a step back to see your own developments. We just try better our last collection, with every new collection. That's all we can really hope for.

Georgia Fowler by Guy Coombes for Twenty-Seven Names' spring campaign

Are there any exclusive prints/textiles/accessories for the upcoming winter collection? 
We're really lucky to work closely with our friend Marta Buda who designs our prints each season. We've got a huge selection of custom designed prints in the range which we can't wait to show.

What is your favourite part of NZFW?
Juliette Hogan's show. Her show brings us the excitement of New Zealand Fashion Week with none of the work and all of the pride.

Twenty-Seven Names on the runway at NZFW 2009

What are your thoughts on showing as part of Blue Sky and on the success the inaugural event had?
We love doing group shows. Ingrid Starnes and Simon Pound are super nice, genuine people, who have been so easy to work with. Also Murray, Anna-Lise and Isabelle at Showroom 22 do a lot for us, so it is pretty sweet.

Can you tell us a bit about the spring collection that is hitting stores now?  
We had heaps of fun with nine.lives. We took a punt on the cat print and so far it has worked out. People really do love cats! It's already in stores, so we're looking forward to seeing strangers at New World Chafers wearing it hopefully. My favourite piece would be the Beauchamp lace dress, it's really beautiful. Rachel loves her Love Cats sweater.

Twenty-Seven Names have also just launched their online store! You can shop their cute dresses, famous cat sweatshirts or just shop "Errthing"

Image Source: Twenty-Seven Names

1 comment:

  1. New World Chafers haha, that is awesome. Love a good welly reference. Cannot wait to see their new collection. Wish I could own the cameo cat sweater its just so cute.