The Olympics are finally over - no more late nights lying on the couch watching diving, or guessing the body-fat percentage of the high jumpers or counting the number of neon-bright Nike running shoes in the track events. Now all I want to do is run around in sportswear regardless of what my day entails. Sneakers, tech leggings and anything with overt branding and bright block colours. I even wore my Nike leggings out last night to see Chelsea [Watercolours] play and show my face at a house party.
This shoot is by far the coolest piece of Olympic propaganda I've come across. Proving that the skinny teenage models look just as good in competitive sportswear as juiced up athletes - who'd have thought?
Dazed Digital "London Olympics 2012"
Amalia, Ben and Sam by Rowan Corr and Harry Lambert
Source: Dazed Digital